At the end of February Yahoo! Search Marketing announced that minimum bid prices for ads would not be set. Instead the minimum price you pay for each click would be based on value and quality. The changes start next week and will be gradually rolled out.
That means the automatic 10¢ minimum bid will be [...]
Source: http://www.marketingpilgrim.com/2008/04/yahoos-quality-score-change-effective-next-week.html
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