Saturday, April 26, 2008

South Africa: Drive-Thru Truck-Side Branding to Launch Nationwide (AllAfrica.com)

Transmedia, the new mobile marketing wing of Cape Town based Topco Media, will use innovative technology to activate branding on a 271-strong fleet of medium sized trucks, travelling South Africa's 8000km road network and even into neighbouring countries.

Source: http://us.rd.yahoo.com/dailynews/rss/search/branding/SIG=11ihc88nc/*http%3A//allafrica.com/stories/200804230474.html

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