NY-based white label social networking provider (wlsnp) KickApps is announcing a new partnership today with WorldNow. WorldNow is also a NY company that offers a variety of social media and video tools. WorldNow has 320 customers includinc: ABC, Cox, Dispatch, Fisher, and Gray. WorldNow works mostly with local community news stations and today's announcement will bring more social networking tools to the WorldNow customer. Financial terms were not provided.
Todd Randak, EVP Business Development at WorldNow said, "Our customers now have the ability to use KickApps’ innovative applications and WorldNow’s consulting services to create niche online communities and consequently, new revenue opportunities."
The key is to get TV viewers to get off the couch, go to the local channel Web site and interact. This is an important relationship that the local media needs with it's consumers.
Check out KickApps on nextNYers and my behind the scenes interview at their NY headquarters.
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