Branding: CEO's personality the key element, says Yasmin (Business Times (Malaysia))

YASMIN Ahmad, the brains behind the now famous Petronas (Petronas Nasional Bhd) commercials, believes that a company needs to show its personality as part of its branding efforts.

Source: http://us.rd.yahoo.com/dailynews/rss/search/branding/SIG=11ts99qm2/*http%3A//www.btimes.com.my/Monday/OurPick/amyas.xml/Article