Thursday, April 24, 2008

Chi Chi's Kicks Its Salsa Up a Notch (BrandWeek)

Chi Chi's, a unit of Hormel Foods, wants consumers to see the brand as more than just chips and dip. That's why the brand is banking on a series of marketing and branding initiatives next month.

Source: http://us.rd.yahoo.com/dailynews/rss/search/branding/SIG=12ju5bd23/*http%3A//brandweek.com/bw/news/recent_display.jsp?vnu_content_id=1003793763&imw=Y

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