Sunday, April 20, 2008

comScore Did Cry Wolf About Google Growth, Just a Different Kind of Wolf [Andy Beal's Marketing Pilgrim]

By now you know that the paid click metrics released by comScore came nowhere near Google’s actual growth for Q1 2008. So what happened? Did comScore cry wolf, or is there a legitimate reason for the gaping void between what it predicted and what Google announced?
Before, I share my thoughts, here’s what comScore’s Andrew Lipsman [...]

Source: http://www.marketingpilgrim.com/2008/04/comscore-did-cry-wolf-about-google-growth-just-a-different-kind-of-wolf.html

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