Interactive Advertising Bureau released the whitepaper “User-Generated Content and Social Media Advertising Overview” (PDF, 3.4 MB), a hands-on guide to social media, focusing on terminology, practices and standarts.
Interesting Snippet by lynetter
The document intends to clear some of the fears that brands and agencies might have on using this dynamic medium, framing the whole UGC movement [...]
Source: http://feeds.feedburner.com/~r/ASourceOfInspiration/~3/272916517/
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