New Book, 'Value Forward Marketing,' Says 'Most Business to ... - Emediawire (press release)

New Book, 'Value Forward Marketing,' Says 'Most Business to ... Emediawire (press release), WA - Apr 11, 2008 "Marketing has only one goal - to create revenue - and if company branding expenditures can't be tracked to revenue production, then it is a wasted ...

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