Saturday, April 12, 2008

New Book, 'Value Forward Marketing,' Says 'Most Business to Business Branding is Wasted Thought' (PRWeb)

" Value Forward Marketing evolved because so many of the CEOs we coach get frustrated with their marketing department budget allocations and its lack of return on investment calculations," says bestselling author Paul DiModica. In his new book "Value Forward Marketing - How to Use Thought Leadership and Return on Investment Calculations to Cost Effectively Turn Prospects into Buyers" the ...

Source: http://us.rd.yahoo.com/dailynews/rss/search/branding/SIG=11pofa6oq/*http%3A//www.prweb.com/releases/2008/04/prweb846864.htm

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