Industry Moves: CBS Hires Bennett For Brand Integration; NBCU Hires Bass For Strategic Initiatives (paidContent.org via Yahoo! Finance)

CBS Television Distribution has brought in branding vet Greg Bennett to create an in-house ad unit to work with advertisers on creating product placement opportunities for TV and online programming, according to THR.

Source: http://us.rd.yahoo.com/dailynews/rss/search/branding/SIG=121g0snhf/*http%3A//biz.yahoo.com/paidcontent/080410/1_322062_id.html?.v=1