Hoping for a global brand made in China (International Herald Tribune)

A Chinese athletic clothing company created by an Olympic gold medal winner, is trying to seize an elusive prize - creating a global brand made in China.

Source: http://us.rd.yahoo.com/dailynews/rss/search/branding/SIG=11vknphsl/*http%3A//www.iht.com/articles/2008/04/11/business/WBJOE12.php