Wednesday, April 30, 2008
Rumor: Google to Offer “Recommended” Sponsored Links [Andy Beal's Marketing Pilgrim]
Now here’s something strange spotted by the eagle-eyed Anne Hennegar.
Is Google really getting ready to start a new level of sponsored search ads in its results?
Pilgrim’s Partners: Is a blogger attacking your company without you knowing? Monitor your online reputation with Andy Beal’s Trackur–try it for free!
Source: http://www.marketingpilgrim.com/2008/04/rumor-google-to-offer-recommended-sponsored-links.html
MIT Press Teams with Tizra to Build an Online Computer Science Library (Centre Daily Times)
MIT Press has signed an agreement with Tizra, Inc., to use the company's recently launched Agile PDF software platform to create a website that will enable users to find, buy and view online versions of books published by the press. The site, which will carry MIT Press branding, is scheduled to go live next month with books from the press's world-renowned Computer Science and related collections.
Tuesday, April 29, 2008
Schizophrenic NBA Ads Take Up Residence on MySpace [Adrants]
The MySpace homepage has been invaded by concurrently-running banner ads for the NBA.
Source: http://feeds.feedburner.com/~r/adrants/~3/279823353/schizophrenic-nba-ads-take-up-residence.php
Greystripe Mobile Display Ads for "The Golden Compass" Film Demonstrate Branding Impact of Mobile Advertising (PhoneContent.com)
Greystripe, the largest ad-supported mobile games and applications distributor, has announced the results of a mobile advertising campaign with New Line Cinema for the film, "The Golden Compass".
A&E ups drama with reality - Hollywood Reporter
A&E ups drama with reality Hollywood Reporter, United States - A&E rolled out a new logo and branding -- "Real Life. Drama." -- that will launch Memorial Day weekend. "It's a...More. |
Monday, April 28, 2008
"Why Most Recruiters Stink" [Marketing Headhunter.com | Recruiters for Ecommerce]
ATLANTA, GA - LinkedIn Answers (a great resource, btw) featured a question last week called "Do recruiters have a bad reputation?" The inquiry continued ... "It seems like I see more and more stories on LinkedIn about bad experiences with...
Source: http://www.marketingheadhunter.com/2008/02/recruiters-1.html
Greystripe Mobile Display Ads for ''The Golden Compass'' Film Demonstrate Branding Impact of Mobile Advertising (Business Wire via Yahoo! Finance)
SAN FRANCISCO----Today Greystripe, the largest ad-supported mobile games and applications distributor, announced the results of a mobile advertising campaign with New Line Cinema for the film, "The Golden Compass".
Govt Gave Out RM62.354 Mln To 2233 SMEs Under Market Development Grant - Bernama
Govt Gave Out RM62.354 Mln To 2233 SMEs Under Market Development Grant Bernama, Malaysia - On the other hand, Muhyiddin highlighted that to date only four SME companies had applied for the Soft Loan Scheme for International Branding which was ... |
Cure for Diabetes?
It was recently discovered that Gastric Bypass may just be able to lessen the effects or cure Type 2
Source: http://skinbeautifulblog.wordpress.com/2008/04/26/cure-for-diabetes/
Iran official sees "destructive" Barbie influence (Reuters via Yahoo! News)
Imports of Barbie dolls and other Western toys will have destructive cultural and social consequences in Iran, the Islamic Republic's top prosecutor was quoted as saying on Monday.
Sunday, April 27, 2008
South Africa: Drive-Thru Truck-Side Branding to Launch Nationwide - AllAfrica.com
South Africa: Drive-Thru Truck-Side Branding to Launch Nationwide AllAfrica.com, Washington - Transmedia, the new mobile marketing wing of Cape Town based Topco Media, will use innovative technology to activate branding on a 271-strong fleet of ... |
Friday Fun: Gratitude Dance [WonderBranding: Marketing to Women]
Given how hectic our lives can become, it's often easy to lose sight of how happy we really are as people. I don't know about you, but I'm counting my blessings for all the people and opportunities each day brings. Watch this video, then do the Gratitude Dance for yourself and see if you don't feel the same way. Happy Weekend, everyone!
Source: http://michelemiller.blogs.com/marketing_to_women/2008/04/friday-fun-grat.html
Google Offers Branding Ads for Mobile Devices (NewsFactor via Yahoo! News)
In another move to extend its market-leading brand beyond the desktop, Google on Wednesday launched brand-image ads for mobile devices.
Apple's Branding Strategy Delivers Superior Results - Seeking Alpha
Apple's Branding Strategy Delivers Superior Results Seeking Alpha, NY - In a phrase --it's their superior branding strategy. A company's brand name is often its most valuable asset. Simply put a "Brand" is a name that consumers ... |
Saturday, April 26, 2008
Naked Vietnamese Hottie Showers. Loses Hotness [Adrants]
AdFreak's David Griner twisted my arm on Twitter and made me write about this.
Source: http://feeds.feedburner.com/~r/adrants/~3/277733293/naked-vietnamese-hottie-showers-loses.php
Marketing Managers Needed – Pro Bono Consulting Projects - Seattle Times
Marketing Managers Needed – Pro Bono Consulting Projects Seattle Times, United States - We are looking for talented branding and marketing managers to join our network of volunteers. The marketing manager volunteer role helps to set the ... Project Managers - Pro Bono Marketing Projects |
Patently Unfair - National Review Online
Patently Unfair National Review Online, NY - States own thousands of patents and raise millions by licensing them — and that is good innovation policy. And, when someone infringes their patents, ... |
Web 2.0 Expo - Video Interview Brian Solis [Online Marketing Blog]
Social media evangelist Brian Solis of Future Works, PR2.0 blog and bub.blicio.us during the Web 2.0 Expo in San Francisco. tooks a few minutes to share his insights into what’s hot in Web 2.0 and the interplay of technology and communications.
http://video.google.com/videoplay?docid=7664387870231379089
Sponsored By: Start a Career in Search Marketing Announcing the best online SEM courses [...]
Source: http://feeds.feedburner.com/~r/OnlineMarketingSEOBlog/~3/277654645/
South Africa: Drive-Thru Truck-Side Branding to Launch Nationwide (AllAfrica.com)
Transmedia, the new mobile marketing wing of Cape Town based Topco Media, will use innovative technology to activate branding on a 271-strong fleet of medium sized trucks, travelling South Africa's 8000km road network and even into neighbouring countries.
WB Marketing Committee talks wireless, branding - Lumina News
WB Marketing Committee talks wireless, branding Lumina News, NC - The committee also heard from member David Johnston about the new branding designs for the beach. “This is not a huge, ‘We’re going to change,’” said ... |
Friday, April 25, 2008
New guidelines on gene patents published - Science Business
New guidelines on gene patents published Science Business, UK - The European Society of Human Genetics wants to ban the patenting of genes and DNA sequences but allow patents on genetic tests. This page is available to ... |
Today’s Marketing News in 60 Seconds!!! [Andy Beal's Marketing Pilgrim]
I thought about naming this post with "Pilgrim’s Picks" but it’s not really the same format. Picks are reserved for news that didn’t quite make the cut. Instead, this post exists because I have client meetings and just simply don’t have the time to write anything longer.
So, you should be able to get up [...]
Source: http://www.marketingpilgrim.com/2008/04/todays-marketing-news-in-60-seconds.html
Jane's Addiction, Mick Jones lead NME Awards (Los Angeles Times)
Part rehearsal for a reunited Jane's Addiction, and part international branding effort for a British magazine.
The New Rules of E-Branding - bMighty.com
The New Rules of E-Branding bMighty.com, NY - By John Williams Have you ever considered the differences between traditional, "offline" branding and branding on the internet? Many traditional branding ... |
How Can We Measure Innovation? A Freakonomics Quorum - New York Times Blogs
How Can We Measure Innovation? A Freakonomics Quorum New York Times Blogs, NY - Patents are another widely used measure. Typically, patents were thought to apply mainly to technical inventions, and in most of the world, they still do. ... |
Yahoo Starts SearchMonkey Rollout [Andy Beal's Marketing Pilgrim]
Back in February, Yahoo announced SearchMonkey, a project that would allow site owners and developers to customize their search engine listings’ appearance and information. If you’ve been waiting with bated breath for the release of this new tool, good news: today’s the day (for a limited release, anyway). The full release will be [...]
Source: http://www.marketingpilgrim.com/2008/04/yahoo-starts-searchmonkey-rollout.html
Express Personnel changes name (Muskogee Phoenix)
Express Personnel Services has changed its name to Express Employment Professionals to refocus its branding efforts in order to better reflect its service lines and direction for the future.
Thursday, April 24, 2008
Podcamp NYC 2.0 [Marketing.fm]
I will be at Podcamp NYC this weekend - I went to the first one and it was great. What is podcamp? check it out.
Podcamp NYC is a free “unconference” focused on New Media. Join us April 25-26 at Brooklyn Polytechnic to meet other New Media creators, learn, and to share what you know. [...]
Source: http://feeds.feedburner.com/~r/Marketingfm/~3/277052818/
Chi Chi's Kicks Its Salsa Up a Notch (BrandWeek)
Chi Chi's, a unit of Hormel Foods, wants consumers to see the brand as more than just chips and dip. That's why the brand is banking on a series of marketing and branding initiatives next month.
Google Sued Over “Deceiving” Ad Clients - ADOTAS
Monday, April 21, 2008
Farting Squirrel Shares Fart Power With Farting Penguins to Save World [Adrants]
Just as the farting squirrel saved the forest from fire, a trio of penguins, with help from Vigorsol AIR, stop global warming by farting a jet stream of cool air.
Source: http://feeds.feedburner.com/~r/adrants/~3/274807426/farting-squirrel-shares-fart-power-with.php
CAST Management Consultants Unveils New Website (Marketwire via Yahoo! Finance)
CAST Management Consultants have unveiled their new website today. Featuring a new look, enhanced functionality and robust content, the site features clear bold branding and user-friendly design.
Baby branding: Naming little tykes today can be as stressful as a ... - TMCnet
Baby branding: Naming little tykes today can be as stressful as a ... TMCnet - "They're almost branding their babies. Some are literally naming them Lexus and Armani, but we won't talk about those." Celebrity culture also strongly ... |
We Made It: Busta Rhymes & Linkin Park's Blessed Single [ProHipHop: Hip Hop Business]
Interscope announced that Linkin Park is joining Busta Rhymes on the first single, We Made It, from his upcoming album Blessed and they're shooting a video today. That's a reasonably fitting combination for a song about which Busta Rhymes says: "It ain't just about the...
Source: http://www.prohiphop.com/2008/04/we-made-it-bust.html
Baby branding (Albany Times Union)
Naming little tykes today can be as stressful as a marketing campaign
iRobot hires Watertown branding firm - Boston Globe
iRobot hires Watertown branding firm Boston Globe, United States - That's the challenge for Corey McPherson Nash, or CMN, a Watertown branding firm that said it has just been hired by iRobot Corp., the Burlington company ... |
Sunday, April 20, 2008
It's 2008, Put Your Reel On YouTube [AdPulp]
Random Culture is pointing to interactive agencies with reels. The following reel is from Reflex Group.
Interactive or no, I like an agency willing to share on YouTube. Who wants to ask to see a reel anymore? Googling for it is the natural state of things today.
Source: http://feeds.feedburner.com/~r/Adpulp/~3/273254079/its_2008_put_yo.php
Clashes kill 6 in Bghdad's Sadr City, Iraqi officials say (AP via Yahoo! News)
Clashes spread from the Sadr City district to another Shiite militia stronghold in Baghdad on Sunday as fighting left at least six people dead, including two children, officials said.
Before Starting a <b>Home Business</b>, see the most important aspect on <b>...</b>
http://lifeisdamngood.com Starting a home business is what most average people are going to do becaouse of the Amercan dream. Starting a home business is alot affordable then buying a known franchise for $250000. ...
comScore Did Cry Wolf About Google Growth, Just a Different Kind of Wolf [Andy Beal's Marketing Pilgrim]
By now you know that the paid click metrics released by comScore came nowhere near Google’s actual growth for Q1 2008. So what happened? Did comScore cry wolf, or is there a legitimate reason for the gaping void between what it predicted and what Google announced?
Before, I share my thoughts, here’s what comScore’s Andrew Lipsman [...]
Saturday, April 19, 2008
Branding: CEO's personality the key element, says Yasmin (Business Times (Malaysia))
YASMIN Ahmad, the brains behind the now famous Petronas (Petronas Nasional Bhd) commercials, believes that a company needs to show its personality as part of its branding efforts.
Council reveals £100k re-branding - BBC News
Council reveals £100k re-branding BBC News, UK - No solitary slogan will be used and a series of phrases all featuring the word "one" will be employed in council branding. Oldham Council sure new logo will be right on target |
Buan Consulting Launches Destination Management Module for ... - PR Web (press release)
Buan Consulting Launches Destination Management Module for ... PR Web (press release), WA - ... with salesforce.com, Buan Consulting has integrated, optimized, and conducted training for multiple deployments of the industry-leading CRM software. ... |
How to Buy DailyBlogTips.com for Just $17 [Andy Beal's Marketing Pilgrim]
Daniel Scocco may not be a name you instantly recognize, but DailyBlogTips.com should be a domain name that is very familiar.
Well Daniel’s the smart guy behind Daily Blog Tips and he’s also the owner of over $20,000 worth of valuable domain names (including gems such as Freaked.com and TechCult.com).
In his new ebook, Daniel shares his [...]
Source: http://www.marketingpilgrim.com/2008/04/how-to-buy-dailyblogtipscom-for-just-17.html
AmeriQuest Changes Branding (TruckingInfo.com)
4/18/2008 AmeriQuest Transportation Services, formerly known as AmeriQuest Transportation and Logistics Resources, has changed its name and identity to better communicate the diversity of its comprehensive fleet management services.
Friday, April 18, 2008
Hands-on guide to UGC and social media [A Source Of Inspiration]
Interactive Advertising Bureau released the whitepaper “User-Generated Content and Social Media Advertising Overview” (PDF, 3.4 MB), a hands-on guide to social media, focusing on terminology, practices and standarts.
Interesting Snippet by lynetter
The document intends to clear some of the fears that brands and agencies might have on using this dynamic medium, framing the whole UGC movement [...]
Source: http://feeds.feedburner.com/~r/ASourceOfInspiration/~3/272916517/
Grubb & Ellis Reports Office Markets Down in First Quarter (Commercial Property News)
The Name Game: Part 1 April 18, 2008 By Mike Myatt, Chief Strategy Officer, N2growth --The disciplines of branding and corporate identity have long been personal passions of mine, and nothing within this genre holds greater fascination for me than the practice of corporate naming. This column is...
Branding can work for the little guy, too - Tallahassee.com
Branding can work for the little guy, too Tallahassee.com, FL - By Jerry Osteryoung Branding is an important element of marketing and reflects the vision of a firm. It represents the promise to meet a customer's needs, ... |
Who Decided Segways Were a Savvy Marketing Tool? [Adrants]
On my way to work today, I passed three Sovereign Bank employees wheeling around outside City Hall on Segways, handing out flyers.
Source: http://feeds.feedburner.com/~r/adrants/~3/272246293/who-decided-segways-were-a-savvy.php
Corey McPherson Nash Tapped by iRobot for Comprehensive Branding Program (PR Newswire via Yahoo! Finance)
Corey McPherson Nash , a leading national branding and design firm based in Watertown, Massachusetts, announced today that it has been hired by iRobot Corporation, the well-known creator and manufacturer of behavior-based robots that help people complete complex tasks.
'Small cos should focus on collective branding' - Sify
'Small cos should focus on collective branding' Sify, India - The Federation of Indian Chambers of Commerce and Industry (Ficci) organised workshop on 'building value through corporate reputation and branding on ... |
Thursday, April 17, 2008
Mickelson Doesn't Choke In New Campaign [Adrants]
Golf is kind of boring to watch. Go ahead, disagree with me in the comments section if you like, but everything about watching the sport on TV is sedated: the players, the crowds and even the announcers.
Source: http://feeds.feedburner.com/~r/adrants/~3/272246294/mickelson-doesnt-choke-in-new-campaign.php
S4 Studios Creates â??Moments in Crimeâ?? for Sleuth Network Branding Campaign (Broadcast Newsroom)
DMN Newswire--2008-4-15--Crime does indeed pay for S4 Studios. The Hollywood design and animation studio has completed a graphic live action/ animation branding campaign for Sleuth, the new mystery and crime cable network imprint from Universal Studios Emerging Networks Division.
Pet Care Trust Unveils New Branding - UKPets
Pet Care Trust Unveils New Branding UKPets, UK - The Trust says the re-branding is part of an ongoing exercise to separate its trading division from the main charity. "This re-branding exercise has taken ... |
You Wish, Microsoft. [Adrants]
Nobody feels this way about Vista. NOBODY. And if they didn't, they damn well wouldn't rock out like it's 1999.
Source: http://feeds.feedburner.com/~r/adrants/~3/271775797/you-wish-microsoft.php
Branding McCain: Straight Talker or Bush Clone? (Washington Post)
UPDATE, 4:30 pm: The Republican National Committee has responded to Progressive Media USA's ad buy with a statement that does a bit of branding of its own. "With the Democratic Party embroiled in a bitter debate over elitism, it's no...
Wednesday, April 16, 2008
Microsoft Launches Live Search News [CenterNetworks]
Harrison Hoffman is reporting that Microsoft has launched Live Search News which is part of the Live family. Hoffman notes that it's a lot like Google News. He also puts in a TechMeme reference with the "related" links. The innovation appears to come from the automatic local news stream on the right.
What I'd like to see is a truly live news offering. Maybe a nice Adobe Air desktop app that just keeps popping up as new news hits. With all of these news sites, I have to sit there and refresh or wait for the feed to update. Drop the news onto my desktop with nice immediate alerts and you might get somewhere. Remember that to beat Google, you can't be 2% better, you need to be MUCH better.
Andy Beal notes that there are no RSS feeds currently available. While this has made him a bit miffed, let's all remember that most of the world has not a clue (nor cares) what a feed is. With that said, it would still be good to have if they want to hit the tech and reporter communities.
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