Showing posts with label Video. Show all posts
Showing posts with label Video. Show all posts

Thursday, June 12, 2008

Polaroid to Liberate Photos from the Clutches of Your Tyrannous Razr [Adrants]



New ad out for Polaroid's "Free the Photos" campaign, which promotes the PoGo instant mobile printer.


Source: http://feeds.feedburner.com/~r/adrants/~3/309791078/polaroid-to-liberate-photos-from-the.php

Wednesday, June 11, 2008

Lack of Quality TV Pushing Consumers to Online Entertainment [Andy Beal's Marketing Pilgrim]

Here’s a shocker–the majority of shows on TV are boring and cable is expensive.
It’s no wonder then that consumption of online video has gone up significantly as less and less people watch TV.  Ipsos MediaCT conducted a study involving 1,102 early adopters who currently stream and download video online. From February 2007 to February 2008, [...]

Source: http://www.marketingpilgrim.com/2008/06/lack-of-quality-tv-pushing-consumers-to-online-entertainment.html

Monday, June 9, 2008

Make Your Own Vids. Sell Your Own Ads. [AdPulp]

According to Ad Age, content producers and the world's most popular video site are working together to become more successful.

Professional content producers -- those who come equipped with their own ad-sales teams -- are now able to sell advertising on their YouTube channels. That includes the click-to-expand overlays that run across the bottoms of YouTube videos and display units on the page that hosts the video player. The revenue is split between the content creator and YouTube, just as it would be if YouTube sold the ads.

YouTube is by far the largest video site, with more than 4 billion videos viewed in March, according to ComScore, but it has not been able to translate that audience into significant dollars. Google CEO Eric Schmidt has said better monetizing of YouTube is priority No. 1 in 2008.

Revision3, the online-video-production company behind shows such as "Diggnation" and "Techzilla," is selling advertising on YouTube, starting with GoDaddy, a sponsor that's regularly integrated into the content of its shows. Many Revision3 shows have integrated sponsors, and the company's CEO, Jim Louderback, said the ability to pair companion YouTube advertising in and around the videos is appealing.





Source: http://feeds.feedburner.com/~r/Adpulp/~3/308029403/make_your_own_v.php

Thursday, April 17, 2008

You Wish, Microsoft. [Adrants]



Nobody feels this way about Vista. NOBODY. And if they didn't, they damn well wouldn't rock out like it's 1999.


Source: http://feeds.feedburner.com/~r/adrants/~3/271775797/you-wish-microsoft.php