Wednesday, June 11, 2008

Lack of Quality TV Pushing Consumers to Online Entertainment [Andy Beal's Marketing Pilgrim]

Here’s a shocker–the majority of shows on TV are boring and cable is expensive.
It’s no wonder then that consumption of online video has gone up significantly as less and less people watch TV.  Ipsos MediaCT conducted a study involving 1,102 early adopters who currently stream and download video online. From February 2007 to February 2008, [...]

Source: http://www.marketingpilgrim.com/2008/06/lack-of-quality-tv-pushing-consumers-to-online-entertainment.html

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