Microsoft claims no negative branding impact from 360 hardware failures (Geek.com)

In a recent interview with VentureBeat, Microsoft executive Robbie Bach asserts that there has been no damage to the Xbox brand from the high hardware failure rate of the Xbox 360. He said: It’s something we have absolutely tracked. The amazing part of that whole situation is that when we look at brand preference, customer satisfaction, [...]

Source: http://us.rd.yahoo.com/dailynews/rss/search/branding/SIG=1395kl96q/*http%3A//www.geek.com/microsoft-claims-no-negative-branding-impact-from-360-hardware-failures-20080616/