Old logo is new again at J.P. Morgan (International Herald Tribune)

The move to a more stately font is part of a slow introduction of JPMorgan's new branding strategy, formally giving separate identities to the firm's consumer and institutional businesses.

Source: http://us.rd.yahoo.com/dailynews/rss/search/branding/SIG=11ss32e3l/*http%3A//www.iht.com/articles/2008/06/16/business/bank.php