Behind Bollywood's IIFA lies a branding exercise (New Kerala)

By Arpana, Bangkok, June 7: It boasts of top notch Bollywood stars, audiences from 21 countries and coverage by media houses from across the world.

Source: http://us.rd.yahoo.com/dailynews/rss/search/branding/SIG=11thct73a/*http%3A//www.newkerala.com/one.php?action=fullnews&id=70004