Next Stop for Newspapers……Total Humiliation! [Andy Beal's Marketing Pilgrim]

As internet marketers we have a great opportunity to gloat over the new depths that the newspaper industry has fallen to. Advertising revenue is continuing a steady decline, there are massive layoffs at many of the major newspapers and now many are on the selling block. Only thing is there is [...]

Topping Google [Madison Avenue]

You know the word "topping" has a lot of connotations. If you're 'topping' someone you could be going them one better; you could also be holding them down, like topping a tree. It cuts them down -...



MADISON AVENUE blog is the property of Calle & Company - www.CalleCompany.com

Source: http://feeds.feedburner.com/~r/AdvertisingAge/~3/291872612/topping-google.html

Yahoo Starts SearchMonkey Rollout [Andy Beal's Marketing Pilgrim]

Back in February, Yahoo announced SearchMonkey, a project that would allow site owners and developers to customize their search engine listings’ appearance and information. If you’ve been waiting with bated breath for the release of this new tool, good news: today’s the day (for a limited release, anyway). The full release will be [...]

Source: http://www.marketingpilgrim.com/2008/04/yahoo-starts-searchmonkey-rollout.html

Yahoo’s Quality Score Change Effective Next Week [Andy Beal's Marketing Pilgrim]

At the end of February Yahoo! Search Marketing announced that minimum bid prices for ads would not be set. Instead the minimum price you pay for each click would be based on value and quality. The changes start next week and will be gradually rolled out.
That means the automatic 10¢ minimum bid will be [...]

Source: http://www.marketingpilgrim.com/2008/04/yahoos-quality-score-change-effective-next-week.html