Next Stop for Newspapers……Total Humiliation! [Andy Beal's Marketing Pilgrim]

As internet marketers we have a great opportunity to gloat over the new depths that the newspaper industry has fallen to. Advertising revenue is continuing a steady decline, there are massive layoffs at many of the major newspapers and now many are on the selling block. Only thing is there is [...]

Hands-on guide to UGC and social media [A Source Of Inspiration]

Interactive Advertising Bureau released the whitepaper “User-Generated Content and Social Media Advertising Overview” (PDF, 3.4 MB), a hands-on guide to social media, focusing on terminology, practices and standarts.

Interesting Snippet by lynetter
The document intends to clear some of the fears that brands and agencies might have on using this dynamic medium, framing the whole UGC movement [...]

Source: http://feeds.feedburner.com/~r/ASourceOfInspiration/~3/272916517/

Yahoo’s Quality Score Change Effective Next Week [Andy Beal's Marketing Pilgrim]

At the end of February Yahoo! Search Marketing announced that minimum bid prices for ads would not be set. Instead the minimum price you pay for each click would be based on value and quality. The changes start next week and will be gradually rolled out.
That means the automatic 10¢ minimum bid will be [...]

Source: http://www.marketingpilgrim.com/2008/04/yahoos-quality-score-change-effective-next-week.html