Friday, May 16, 2008

Branding and product placement in Hollywood (Reuters via Yahoo!Xtra Entertainment)

NEW YORK(Reuters) - The upcoming "Sex and the City" movie is a marketing bonanza for companies ranging from Mercedes-Benz to the designer handbag-renting Web site Bag Borrow or Steal.

Source: http://us.rd.yahoo.com/dailynews/rss/search/branding/SIG=11og9a0hk/*http%3A//nz.entertainment.yahoo.com/080515/5/5g4d.html

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