Branding

Sunday, August 10, 2008

Saturday, August 9, 2008

A fresh start in the Highlands (Louisville Courier-Journal)

Though it might seem an odd coincidence that La Que replaced another herb-infused eatery, the Lemongrass Cafe, it's no coincidence at all. Whatever the reason for the change, it's all for the good. So far the re-branding has heralded a return to form. The new restaurant offers dirt-cheap but nicely executed Chinese-American, Thai and Vietnamese food.

Pagealizer Helps You Monitor and Improve Web Page Effectiveness [CenterNetworks]

Pagealizer is a new startup that aims to help create more effective Web pages by providing details on how site visitors are currently utilizing specific pages. The service reminds me of CrazyEgg for the click heatmaps and ClickTale for the time and scroll analysis.

Pagealizer tracks time spent on a given page, where users clicked on the page, and how far down on the page users scrolled. Pagealizer points out that Nielsen is now using "time spent" as a metric and by optimizing pages to increase the time users spend on them, you can increase your reportable metrics.

I found Pagealizer easy-to-setup and the charts (shown above) easy to read. I like the comparison of time to click with page visit length. Page scroll distance can give content creators an excellent view into whether users are reading the full content. For ecommerce sites, the page scroll can tell you whether vital information needs to be shifted on the page.

Pagealizer offers a freemium pricing model and while normally I think startups give too much free, Pagealizer has a good mix of free and paid. The free model allows you to track 200 visits a month. Pricing ranges from $9-49/month depending on usage and SSL options. One interesting note, no matter which plan you select, Pagealizer will always show you the most current users for the selected plan. Most other services give you the first x users until you hit your limit.

More CN Coverage:
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