Pagealizer Helps You Monitor and Improve Web Page Effectiveness [CenterNetworks]

Pagealizer is a new startup that aims to help create more effective Web pages by providing details on how site visitors are currently utilizing specific pages. The service reminds me of CrazyEgg for the click heatmaps and ClickTale for the time and scroll analysis.

Pagealizer tracks time spent on a given page, where users clicked on the page, and how far down on the page users scrolled. Pagealizer points out that Nielsen is now using "time spent" as a metric and by optimizing pages to increase the time users spend on them, you can increase your reportable metrics.

I found Pagealizer easy-to-setup and the charts (shown above) easy to read. I like the comparison of time to click with page visit length. Page scroll distance can give content creators an excellent view into whether users are reading the full content. For ecommerce sites, the page scroll can tell you whether vital information needs to be shifted on the page.

Pagealizer offers a freemium pricing model and while normally I think startups give too much free, Pagealizer has a good mix of free and paid. The free model allows you to track 200 visits a month. Pricing ranges from $9-49/month depending on usage and SSL options. One interesting note, no matter which plan you select, Pagealizer will always show you the most current users for the selected plan. Most other services give you the first x users until you hit your limit.

More CN Coverage:
-- Docstoc
-- Scribd
-- Twitter

SavvyAuntie Launches For All The Aunts Out There [CenterNetworks]

You've heard of niche sites before - what if I was to tell you that a new site is launching today that targets Aunts. Yep, there is now a site that targets not women, not moms, not girls, but Aunts. SavvyAuntie is dubbed a "parenting site for non-parents." The demographic they are targeting is PANK (Professional Aunts with No Kids).

SavvyAuntie is an online resource and community for Aunts including content designed specifically for Aunts, gifts for their nieces and nephews, activities and a community where Aunts can connect and share their experiences.

SavvyAuntie CEO Melanie Notkin notes, "It's estimated that today, non-moms represent 50% of American women, and that number continues to grow." Initially I was thinking that SavvyAuntie would fit well under a larger umbrella site but perhaps over time other Savvy sites will launch and then an overall umbrella site will form out of the niche sites.

While it's a very niche site, it's still in the women's larger demographic so the chance for revenue from advertising and affiliate sales remains high.

The real question is: when will SavvyUncle or SavvyGrandmother launch?