Who do you want to be today? [Greg Verdino's Marketing Blog]

Ever have one of those days where slotting cleanly into your assigned role as an account coordinator, creative director or brand manager simply isn't going to cut it? We all do -- and it's on those days that we're most likely to seek out new sources of inspiration. Italian ad agency Admcom posits that every day can and should be...

Source: http://feeds.feedburner.com/~r/typepad/miob/~3/311220042/who-do-you-want.html

Accidents will happen (book review) [Greg Verdino's Marketing Blog]

I had the pleasure of meeting David Vinjamuri last year, when he booked me into a speaker series to take a bunch of New York marketing types on a no holds barred tour of Second Life. As David puts it, my tour was the first time he saw someone successfully navigate the virtual world without falling prey to a bout...

Source: http://feeds.feedburner.com/~r/typepad/miob/~3/266720813/accidents-will.html